Pay Per Click Marketing

Pay Per Click Marketing

 

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About The Event

About this Workshop – PPC Fundamentals

The world of digital advertising is evolving at a lightning page. Pay Per Click advertising (PPC) is also going through many significant changes – what hasn’t changed is the importance of paid advertising such as google adwords as one of the effective and essential customer acquisition channels.

In this hands-on workshop you will learn how to develop, launch, measure and optimize winning  pay per click (PPC) marketing campaigns. This course begins with an overview of the google adwords, shows how to set campaigns, write compelling ad copy and helps you measure and leverage results.

This workshop suits startups, students, digital marketing enthusiasts and also established business who want to find the right focus of their online marketing activities and take advantage of the google adwords platform.

Takeaways

  • Students will walk away with a practical knowledge of PPC
  • Advertise your products and services online effectively.
  • Drive traffic to your website or landing page.
  • Create, develop and optimize your own profitable Google AdWords campaigns.

Workshop Schedule

  • Overview of PPC marketing
  • Creating adwords account
  • Setting up campaigns
  • Writing ad copy
  • Keyword research
  • Account Structure – Structure your ppc account like a pro
  • Negative Keywords
  • Retargeting
  • Bidding and optimizing techniques

Prereqs & Preparation

This things are not essential but nice to have:

  • Existing website or a business idea
  • Access to Google Keyword Planner
  • NO experience with adwords required.

Prices: Rs 1200

For further enquiries contact: +91 8296619559