Mechanics of Store Planning For New Age Retail

Mechanics of Store Planning For New Age Retail

 

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About The Event

WHAT IT’S ABOUT

The role of the store has changed in the face of new age customer expectations and their multi-channel/ omni-channel shopping behaviour. This has necessitated the REBOOTING OF TRADITIONAL PRACTICES IN STORE PLANNING that impacts store experience which in turn impacts customer acquisition and retention for the brand.


The objective of the program is to orient and focus on the application of the renewed mechanics of planning and MANAGING GROWTH IN SHRINKING SPACES at the INTERSECTION OF THE OFFLINE AND ONLINE CHANNEL.


The methodology aims at refreshing & rebooting principles from PRACTICAL CASE STUDIES OF GLOBAL BEST PRACTISES across value & premium apparel and non-apparel categories. The session integrates simple CONTINUOUS INTERACTIVE GROUP EXERCISES to apply each concept learnt and ensure a definite take away of practical knowledge that can be applied in the context of each participant’s retail business.