Marketing Automation Workshop

Marketing Automation Workshop


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About The Event

Marketing Automation: How to Automate Your Digital Marketing Process

Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient, and makes new processes possible. Marketing automation is an integral component of customer relationship management.

Any company’s buy cycle will span multiple touch points. For instance, a customer may find your company through search. He may decide to ‘like’ your company’s Facebook page and then come back to your site to read a recently shared blog article. Your awesome blog content may convince him to become an email subscriber.

Conversion paths are unique. Imagine trying to chase down hundreds of them – it’s impossible. That’s where marketing automation comes in.

Marketing Automation helps you

  1. Add dynamic content based on an individual’s specific user profile. For instance, you can send targeted offers based on website patterns.
  2. Categorize customers and prospects by common behaviors, interests, and demographic details. These will be dimensions for segmenting your customers.
  3. Develop optimal marketing patterns. Marketing automation can help your company test different variables like email send times, subject headings, and ideas for personalization.
  4. Integrate marketing channels to deliver a comprehensive, cross-platform user experience. Make sure that every touch point is carefully planned for optimal conversion optimization

Workshop Topics

  1. Fundamentals of Marketing Automation
  2. Benefits of using a Marketing Automation Software
  3. Live demonstration of Marketing Automation Process
  4. How to implement the Marketing Automation process at your business
  5. How is it going to change your marketing process

For More Details

  1. Call Ms. Saileela on 040-60124499
  2. Send an email to