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Marketing Automation: How to Automate Your Digital Marketing Process
Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient, and makes new processes possible. Marketing automation is an integral component of customer relationship management.
Any company’s buy cycle will span multiple touch points. For instance, a customer may find your company through search. He may decide to ‘like’ your company’s Facebook page and then come back to your site to read a recently shared blog article. Your awesome blog content may convince him to become an email subscriber.
Conversion paths are unique. Imagine trying to chase down hundreds of them – it’s impossible. That’s where marketing automation comes in.
Marketing Automation helps you
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