Google AdWords  Google Analytics Training

Google AdWords Google Analytics Training

 

  • Google AdWords and Google Analytics Training

    Google AdWords and Google Analytics Training

    Sale Date Ended

    INR 20000
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About The Event

Google AdWords & Google Analytics Training in Hyderabad.

Learn Google AdWords Insiders and their functionality and improve your skills in Paid Marketing.

Including Google AdWords Certificationa and Bing Ads Certificaiton

for more information on the course details, Please visit our website:

www.adonaiadvertising.com

Ph: 9160436269

You will be trained on below aspects:

Intro. To SEM/PPC AdWords

  • Basics of Online Marketing
  • Google Certification Exams (GCP)
  • Benefits of AdWords from other Platforms
  • ZMOT - Zero Moment Of Truth

AdWords Account Setup

  • Setup an AdWords Account
  • AdWords Interface Overview
  • AdWords Dash Board Overview
  • Billing in AdWords Interface

Creating First Campaign

  • Understanding Objective of Campaign
  • Account Limits in an AdWords Account
  • Location and Language Settings (advanced)
  • Networks and Devices – Enhanced Campaign
  • Bidding and Budget – Flexible Bid Strategies
  • Scheduling: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Network Only)
  • IP exclusions – Exclude IP Address
  • Flexible bid strategies
  • Experiment

Ad Groups And Keywords<

  • Objective of an Ad Group
  • Keyword Match Types (Exact, Phrase, Broad and Negative Matches)
  • Use of Keyword Planner
  • Text Ad Format – Best Practices
  • Quality Score and Its Importance
  • Comprehending the Ad Group and Keywords Dash Board
  • Search Terms + Single Keyword Auction
  • Auction Insights Reports
  • Columns Customization
  • Alerts Setting
  • Automated Rules for Ad Groups and Keywords.
  • Application of Filters
  • Identifying and Removing Duplicate Keywords

Display Network Targeting

  • Objective of Display Network Campaign
  • Concept of CPM and Branding
  • Automatic & Managed/Manual Placements
  • Placement Tool
  • Contextual Targeting Tool (Display N/W)
  • CPC Bidding and CPM Bidding
  • Remarketing and similar audiences
  • Topic targeting, interest targeting, display keyword targeting
  • Creating an Online Video Campaign (YouTube Ads)

Ads Format And Ad Guidelines

  • Ad Formats/Types in AdWords
  • Text Ads and their Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and FAQ’s
  • Video Ads Formats - (In-Search, In-Display, In-Stream)
  • Ad Extensions & it's importance
  • Ads Preview and Diagnosis – For individual Keyword
  • Ad Text Trademark Policies
  • Dynamic Keyword insertion ads

Conversion Tracking

  • Purpose of Conversions
  • Create/Generate the Conversion Tracking Code
  • Tracking the Cross Conversions
  • Conversion Optimizer, Enhance CPC (eCPC)

Reports And Increase Conversions

  • Conversion Tracking Ideology
  • Dimensions Reports Importance
  • Google Analytics Tool and Benefits
  • Segmentations & it's importance

Account Access

  • User Access Levels
  • My Client Centre (MCC)
  • Administrative Access
  • Standard Access
  • Read Only Access
  • Email Only Access
  • Terminate Access
  • Grant Access
  • API

AdWords Tools

  • Change History Tool
  • AdWords Editor (Standalone) Tool
  • Google Analytics Tool
  • Display Planner Tool
  • Keyword Planner Tool
  • Merchant Center for PLA’s, Feeds
  • Opportunities Tab
  • AdWords Questions n Answers
  • AdWords Live Project