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Business Analytics or Data Analytics is an extremely high-in-demand profession which requires a professional to possess sound knowledge of analyzing data in all dimensions and uncover the unseen truth coupled with the logic and domain knowledge to impact the top-line (increase business) and bottom-line (increase revenue).
Also Google Trends shows the upward trajectory with an exponential increase in volume of searches like never seen before. This is proof enough to back the statements made by Harvard Business Review and the business research giants, that Business Analytics will be the most sort after professional world has ever witnessed.
