One time course fee
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Digital Marketing is the advancement of your organization or brand using one or more of the various digital channels. It combines the creative and technical aspects of the Internet with design, development, advertising, and marketing part of a business. It consists of search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile advertising etc.
The main aim of this course is to make students learn about the alternative marketing choices to be considered in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success. Marketing and ecommerce professionals today need a good understanding of which marketing objectives can be achieved using electronic tools and which objectives are best approached by the traditional means.
The objective of this course is to is to make you learn and understand digital marketing. Whether it is a new set up or a running business, the trainee after attending the full digital marketing course will be able to plan online marketing campaigns and execute them cost effectively.
We look forward to seeing you!