Digital Marketing Webinar

Digital Marketing Webinar

 

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About The Event

Digital Marketing Webinar

By

IDMM (Institute for Digital & Mobile Marketing)

Institute for Digital & Mobile Marketing (IDMM)  offers “Certification in Digital Marketing with Internship/Project Assistance” for Freshers & Experienced Professionals .

 

IDMM is part of Emobitise Technologies, A Leading Digital Marketing Company

 

Why attend webinar in Digital Marketing:

-To know details about what are the latest digital marketing techniques

-To know the Growth,Opportunity & Demand in Digital Marketing

-To know how to start your career in Digital Marketing 

Post Seminar if the individual is interested,they can signup for our complete online training which would cover all the topics and their usage in practicals.

We Follow New Age training format wherein the course will be taught using  combination of Theory+Practicals+Case Studies+Live Assignments

We believe in process oriented training and make the student undergo maximum practical exposure towards Digital marketing as “Marketing is not taught through theory but through Practicals

Our student s have been transformed into the following post training

-A full time digital marketing employee

-Digital Marketing Consultant

-Startup your own business

-Freelancer

Placement Support at its Best at IDMM, Our placement team will guarantee interview calls post training

Topics Covered in Online Training for Students enrolling in Digital Marketing Training post webinar:

Module 1:

Introduction to Digital Marketing 

What is Digital Marketing 

Digital Marketing Eco System 

Digital Marketing Channels 

Benefits of Digital marketing 

Difference between Online & Offline Marketing 

Informative Video on Online & Offline Marketing

Case Study on Comparision 

How to Setup an Online Website/Web Store 

Domain name analysis 

Web Hosting 

Website Builders 

Difference between Static & Dynamic Website

Company Allocation

 

Module 2: E-Commerce

E - Commerce in India

E - Commerce Models

Customer Acquisition Process

Verticals in E - Commerce

Payment Gateways

Value Added Services

Logistics

Product Acquisition Process

E- Commerce across the world

E - Commerce - The way forward

 

Module 3: Social Media Optimization 

Introduction to Social Media 

Social Media Impact on Brands 

Introduction to Facebook 

Facebook PPC 

Facebook Page 

Facebook Groups 

Facebook Applications 

Facebook API 

Facebook for Businesses 

Introduction to Twitter 

Twitter for Businesses 

Introduction to LinkedIn 

LinkedIn PPC 

LinkedIn Groups 

LinkedIn Network Building 

 

Module 4:New Age Marketing 

Email Marketing 

Vmail (Video Mailing) 

QR Code 

Mobile App Marketing 

SMS Marketing 

Value Added Services 

Rich Media Advertising

 

Module 5:Affiliate Marketing

Types of Ad Agencies

Deeplinking

Affiliate Tools

Affiliate Tracking Process

 

Module 6:Search Engine Optimization (SEO) 

Understanding the Search Engines and Algorithms 

Keywords Research and Competition Analysis 

Onpage Optimization Techniques 

Offpage Optimization Techniques

SEO Tools for Competition Analysis

 

Module 7:Search Engine Marketing (SEM) 

Introduction to PPC

Keyword Analysis

Display Analysis

Basics of Search Marketing 

Adwords Campaign Creation 

Creation of Display Campaign

Remarketing Campaign 

Creation of Mobile Ad Campaign 

Creation of Mobile WAP Campaign

Introduction to Youtube 

Youtube Ad formats

Creation of Youtube Ads

Keywords and Bidding

Creation of Text Campaign 

Creation of Display Campaign 

Creation of Mobile Ad Campaign 

Creation of Mobile WAP Campaign 

Introduction to Youtube 

Youtube Ad formats 

Creation of Youtube Ads 

 

Module 8:Google Analytics (Website Analytics and Conversion Tracking) 

Basics of Google Analytics 

Realtime reporting 

Audience Reports 

Demographic Reports 

Traffic Sources

 

Visit our website idmm.emobitise.com to know how our students rated our training programs.

You can also schedule a demo session with our trainer by calling us at 9247006646.

Profile of the Trainer (Mr.Amitesh Kumar):

  • Mr.Amitesh Kumar currently working as CEO & Managing Director of Emobitise Technologies, a leading digital marketing company based out of Hyderabad and having business operations across India.
  • He has led the company to get the Best Startup Company amongst more than 500 companies in the same domain.
  • He previously worked for third largest digital media company(Way2online) in India as Asst.Vice President(Online Advertising)
  • He lead a team of more than 50 at Way2online which owns successful products like Way2sms.com & 160by2.com
  • He acts as Digital marketing consultant to more than 20 companies in India & Abroad. 
  • He has worked with leading digital & social ad agencies in India & abroad.
  • He has also been selected nominated for Young Leaders Award in 2012.
  • He comes with core digital marketing experience of more than 5 years.
  • He is a visiting faculty at Top B-schools in Hyderabad & has delivered sessions to more than 1500 Management students
  • He has key associations with leading online & e-commerce companies in India.