Digital Marketing - Professional Grade (Workshop)

Digital Marketing - Professional Grade (Workshop)

 

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About The Event

While technology has always been a transformative business driver; digital, essentially another new technology, has broken all barriers in the scope of its business applications. And such powerful impact of digital is made possible due to all-pervasive influence of internet, smartphones and telecommunications.

According to a recent report by eMarketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world's population.

Digital can rewire every business to deliver the winning value proposition most profitably. As professionals, we are both consuming digital in personal lives and need to leverage digital in our professional lives. Digital knowledge and experience would be an important skill set for all future jobs, even for so called traditional business.

The workshop will incorporate from basics of SMM, SEO, PPC etc to advance strategic inputs on mobile marketing and overall digital marketing.

Mr. Prabhakar Tiwari:

Marketing Guide | Business Coach | Startup Growth Hacker | Storyteller | Public

Speaker

Mr. Prabhakar Tiwari is an alumnus of IIM – Bangalore and a Marketing Gold

Medalist. PT’s corporate career has spanned from FMCG to FinTech. Currently he

leads his own strategy consulting and business Solutions Firm The MargDarshak

Inc. PT also engages actively with Advertising Club, DMAi, IAMAI, NEN and AIMA

in panel discussions and judging industry awards like Effies, Emvies, Flame, Impact

etc. Blessed with 15+ years of rich corporate experience, teaching is a big passion

for PT.

LinkedIn – http://www.linkedin.com/in/tiwariprabhakar

Blog : https://www.linkedin.com/pulse/startup-pilgrimage- prabhakar-tiwari

https://www.linkedin.com/pulse/startup-pilgrimage- prabhakar-tiwari

Objective program:

1st Half

  • Strategic Digital Marketing Overview
  • Benchmarking & RoI based Approach
  • Introduction to Digital Charter
  • Elements of digital Marketing
    - Social Media Marketing
    - SEM/ SEO
    - Performance Marketing
    - Mobile Marketing
    - Content Marketing
  • Jargon Busters

Lunch Break

2nd Half

  • Digital Benchmarking & Audit Approach
  • User Personas and Design Thinking in Digital
  • Path to Purchase Map with Digital Interface – Category View
  • Integrated Marketing Approach
  • Digital Charter for your respective Business
  • Discussion

Inclusions :

- Morning tea

- Lunch

- Evening Tea

- Reading Material

WHO CAN ATTEND

• Marketing Professionals

• Sales Professionals

• Business Owners

• Entrepreneurs

• Digital Marketing Professionals

• Students