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While technology has always been a transformative business driver; digital, essentially another new technology, has broken all barriers in the scope of its business applications. And such powerful impact of digital is made possible due to all-pervasive influence of internet, smartphones and telecommunications.
According to a recent report by eMarketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world's population.
Digital can rewire every business to deliver the winning value proposition most profitably. As professionals, we are both consuming digital in personal lives and need to leverage digital in our professional lives. Digital knowledge and experience would be an important skill set for all future jobs, even for so called traditional business.
The workshop will incorporate from basics of SMM, SEO, PPC etc to advance strategic inputs on mobile marketing and overall digital marketing.