Digital Marketing along with Google Certification

Digital Marketing Course with Google Certification By Mr. Navpreet Singh | Ex-Google, Ex-Uber

After completing this course:

You will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display, and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google AdWords network and you will be job ready.

 COURSE CURRICULUM:

Day 1

9 am: Registration

(Grab your seats, get your laptops connected to the wifi)
9:30 am: Ice - Breaking Session

10 - 12.00 pm:  Introduction to Digital Marketing & Its Strategy

 Why Digital Marketing?

• Different channels for Digital Marketing
• Case study on setting up a digital Plan
• Introduction to PAID, Earned, Owned Media

12:00 pm - 2:00 pm : Search Engine Optimisation (SEO)

• Search Engine Algorithms
• Understand the major functions of a Search Engine
• What is SEO and its need?
• How to find/choose relevant keywords
• Using tools and competitor analysis to find the keywords to optimize the website
• On-page optimisation
• Off-Page optimisation
• SEO
• Case Study Discussion on SEO

2.00  - 2:45 pm: Lunch
2:45 - 5:30pm : SEM : Google Adwords/PPC (Google Certification Training)

• Introduction to AdWords
• Account Structure
• Keywords research and Match Types

Day 2

10:00 - 1.00pm : SEM : Google Adwords/PPC (Google Certification Training)

• Creating Text and Search Ads
• Ad Extensions
• Display Ads
• Display Targeting
• Campaign Types and Settings
• Account creation (Activity)

1 - 1:45 pm:  Lunch

1.45 - 4.00pm : SEM : Adwords Search Advertising 

• Introduction to Search
• Keywords and Match Types
• Creating Search Ads
• Advertising Metrics
• Bidding and Bid Modifiers
• Quality Score
• Adwords (Case Study)

4.00 - 5.30 pm: Web Analytics

• What is Google Analytics?
• Understand how Google Analytics can be used for better understanding of Consumer Behavior.

Day 3

9:30 am - 11:30pm: Social Media Marketing

• Why Social Marketing
• Social media advantages & other touch-points
• Selling on social media and content formats

11:30 Pm - 1pm: Social Media Marketing Plan

• Group Hands-On Activity & Presentation (Activity)

1 - 1:45 pm:  Lunch

1:45 - 4:30 pm: Facebook

• Engaging with fans on Facebook and growing organically
• Advertising On Facebook – Creating And Running An Ad
• Facebook Insights – Understanding important metrics to measure audience engagement
• Ad Manager On Facebook
• Business Manager on Facebook
  

4:30 -4:45 pm: Snacks

4:45 - 5:30 pm: Facebook Insights

Day 4
10:00 - 11.30 am: Twitter & LinkedIn Ads 

• Twitter Ads & Analytics
• LinkedIn Advertising - Ad Types

11.30 - 1.00 pm: Instagram Marketing & Case Study Discussion

• Why We Need Instagram – And a different approach as compared to Facebook!
• Advertising On Instagram – Running Ads & Understanding Ad Formats
• How to become an Instagram influencer
• Content Marketing + Influencer

1 - 1:45 pm:  Lunch

3.00 - 4.00 pm: Email Campaign

• Email Marketing advantages and When to use it
• How to create an Email Marketing list
• Using MailChimp (Hands-On Activity)
• How to develop an email list

4:00 - 4:15 pm: Doubts over Snacks

4:15pm - 5:15pm: Digital Marketing Plan

• Group Hands-On Activity & Presentation (Major Hands-On Activity)

5:15 pm - 5:30 pm: Certificate Distribution