Sale Date Ended
Digi-Re-Do is a knowledge platform where leading brands, agencies, innovative start-ups and digital entrepreneurs meet to explore the technologies and ideas that are transforming businesses.
Please note that Digi-Re-Do is an exclusive forum, which will witness participation from the Marketing heads of top Brands, digital marketing experts, entrepreneurs, experienced practitioners and enthusiasts.
3:00 pm Registrations
3:30 pm Fireside Chat with Mr. Ranjan Kapur on " Digitization and Future of Marketing"
A marketing pioneer and visionary, Mr. Ranjan Kapur, Country Manager, India -WPP, talks about increasing digitization and the challenges & opportunities that it presents to the marketing fraternity. Not just a one-to-many talk, Mr. Kapur will engage in a Q&A discussion with the members of the audience to share his varied and in-depth experience in this field.
Session 2 - Faceoff discussions
Faceoff discussions are not your beaten-to-death, run-of-the-mill conference oriented discussions, instead they are focused on very relevant challenges faced by the industry today. Speakers for each topic come from both the brand as well as the agency communities, who share real-life examples and case studies. There is no audience, as everybody participates in the discussion.
5:00 pm Discussion 1: Integrating Traditional and Digital
Traditional and Digital Campaign running in Isolation or Digital Campaigns becoming extension of Traditional campaign. How to put consumers ahead of the brand when planning content and campaigns?
Vikram Tanna, Vice President, Star TV India
Santosh Padhi, Partner, Taproot India*
5:30 pm Discussion 2: Measuring Digital Marketing Performance
What is Good CPC or CPM, What should one do and does rules differ for each segment / objective
Sunil Chandarana, Business Head, EBS Worldwide
Namrita Sehgal, Director - Internet Marketing, Taj Hotels
6:00 pm Networking Break
6:15 pm Discussion 3: Keeping up or missing out
The space in digital world is so fast and evolving that most companies decide on missing out on this. Companies do not have processes and bandwidth to react or act on responses to challenges or opportunities
Dheeraj Sinha, Head - Planning, Grey Group
Arun Nair, Head - Digital Marketing, Mahindra Holidays
6:45 pm Discussion 4: Organizational knowledge sharing
Some organizations don’t even have specialized people to decide or work for Digital Medium . This leads to blind experimentation and poor results. Due to this, these companies have stayed back from the Digital Medium. Also, the communication gaps that exist between digital and business teams and their impact on the Digital Marketing strategy for firms
Ravi Rao, Leader - South Asia, Mindshare
Kartik Jain, Head - Marketing, HDFC*
7:15 pm Networking break
Session 3 - Panel Discussion
An interactive discussion with leading digital entrepreneurs and investors on the changing digital landscape and the opportunities that it offers for entrepreneurs to build successful enterprises
Chris George, Founder, EBS Worldwide
Anisha Singh, Founder, Mydala.com
Mohit Dubey, Founder, Carwale.com*
Tarun Davda, Vice President, Matrix Partners
Ajeet Khurana, Angel Investor, Mumbai Angels
8:30 pm Dinner and Networking
(event closes by around 11 pm)