Digi-Re-Do

Digi-Re-Do

 

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For Enquiries

Shaurya Tyagi shaurya@cosmosforums.com +91 98334 23248

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About The Event

 

Digi-Re-Do is a knowledge platform where leading brands, agencies, innovative start-ups and digital entrepreneurs meet to explore the technologies and ideas that are transforming businesses.

Please note that Digi-Re-Do is an exclusive forum, which will witness participation from the Marketing heads of top Brands, digital marketing experts, entrepreneurs, experienced practitioners and enthusiasts.

 

3:00 pm              Registrations

 

Session 1

3:30 pm           Fireside Chat with Mr. Ranjan Kapur on " Digitization and Future of Marketing"

A marketing pioneer and visionary, Mr. Ranjan Kapur, Country Manager, India -WPP,  talks about increasing digitization and the challenges  & opportunities that it presents to the marketing fraternity. Not just a one-to-many talk, Mr. Kapur will engage in a Q&A discussion with the members of the audience to share his varied and in-depth experience in this field.

 

Session 2 - Faceoff discussions

Faceoff discussions are not your beaten-to-death, run-of-the-mill conference oriented discussions, instead they are focused on very relevant challenges faced by the industry today. Speakers for each topic come from both the brand as well as the agency communities, who share real-life examples and case studies. There is no audience, as everybody participates in the discussion.

5:00 pm                Discussion  1:   Integrating Traditional and Digital

Traditional and Digital Campaign running in Isolation or Digital Campaigns becoming extension of Traditional campaign. How to put consumers ahead of the brand when planning content and campaigns?

Speakers:

Vikram Tanna, Vice President, Star TV India
Santosh Padhi, Partner, Taproot India*

 

5:30 pm        Discussion 2:  Measuring Digital Marketing Performance

What is Good CPC or CPM, What should one do and does rules differ for each segment / objective

Speakers:

Sunil Chandarana, Business Head, EBS Worldwide
Namrita Sehgal, Director - Internet Marketing, Taj Hotels 

 

6:00 pm        Networking Break


6:15 pm        Discussion 3: Keeping up or missing out

The space in digital world is so fast and evolving that most companies decide on missing out on this. Companies do not have processes and bandwidth to react or act on responses to challenges or opportunities

Speakers:

Dheeraj Sinha, Head - Planning, Grey Group
Arun Nair, Head - Digital Marketing, Mahindra Holidays

 

6:45 pm        Discussion 4:  Organizational knowledge sharing

Some organizations don’t even have specialized people to decide or work for Digital Medium . This leads to blind experimentation and poor results. Due to this, these companies have stayed back from the Digital Medium. Also, the communication gaps that exist between digital and business teams and their impact on the Digital Marketing strategy for firms

Speakers:

Ravi Rao, Leader - South Asia, Mindshare
Kartik Jain, Head - Marketing, HDFC*

 

7:15 pm        Networking break

 

Session 3 - Panel Discussion

An interactive discussion with leading digital entrepreneurs and investors on the changing digital landscape and the opportunities that it offers for entrepreneurs to build successful enterprises

Speakers:

Chris George, Founder, EBS Worldwide
Anisha Singh, Founder, Mydala.com
Mohit Dubey, Founder, Carwale.com*
Tarun Davda, Vice President, Matrix Partners
Ajeet Khurana, Angel Investor, Mumbai Angels


8:30 pm          Dinner and Networking
                         
(event closes by around 11 pm)    

 

Venue Map