CEO Hangout Branding Summit 2015

CEO Hangout Branding Summit 2015

 

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    Includes entry to event, tea, lunch

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About The Event

Majority of b2c businesses believe that brand awareness is one of their top marketing goals

Brands spent $19.8 billion last year on TV spots

Why do big brands constantly spend on advertisements? Do they get a reasonable ROI from it? You will be surprised to know that Amazon, Flipkart, Snapdeal and OLX spent Rs 600 crore on advertisements in 2014.

Though branding is intangible, the value it creates is much more than the product itself.

Branding is still considered one of the corner stones of building a successful business. Large businesses invest in branding because it makes it easier for their sales people to sell their products.

Attend the CEO Hangout Branding Summit 2015 and listen to industry stalwarts talk about branding. Learn, Network, Grow.

SPEAKER LIST

Durgesh Kaushik, Former Facebook Asia-Pacific Online Marketing Head

Sujit S Nair, Forbes Top 99 under 33 foreign policy leader

Siddharth Rajsekar, Co-Founder, Scion Social

Susmita Das Gupta, Personal Branding Consultant

Radhakrishnan KG, Digital Branding Consultant

Pavan Soni, Ex-Consultant for Wipro, Infosys, Titan, and others. IIM(B) Fellow

Adarsh Pete, Marketing Manager, Adobe Cloud

Ashok Lalla, Former Global Head Digital Marketing, Infosys


SOME OF THE TOPICS INCLUDE:

Building Domain Authority
Positioning yourself as a leader in your niche
Personal Branding
Attracting the right audience
Consciously Building Employee Advocacy and Company Culture
Brand Strategy: Aligning corporate strategy with corporate objectives
Building Brand Experience and Customer Loyalty
Research: What can we learn from existing data?
And many more..


WHO SHOULD ATTEND?

CEOs
CMOs
Brand Managers
Entrepreneurs
Consultants and Brand Enthusiasts


WHY SHOULD YOU ATTEND?

Gain Deeper Insight into Branding
Find Newer, Better Ways of Doing Things
Network with other CEOs, Business Owners, and Managers just like you


AGENDA

10:00 to 10:20 am Registrations 

10:20 to 10:45 am Online Branding: Practical Ways to Reach your Customers & Transform them into Brand Advocates by RadhaKrishnan KG 

10:50 to 11:15 am How to make digital work harder for your brand? by Ashok Lalla 

11:20 to 11:45 am Monitoring and Measuring Your Branding Campaigns by Durgesh Kaushik 

11:45 to 12:05 pm Tea Break 

12:05 to 12:25 pm Personal Branding by Susmita Das Gupta 

12:30 to 12:55 pm Making of a great brand. Reputation, Differentiation, Engagement? by Sujit S Nair 

1:00 to 1:25 pm Branded Content: An Introduction by Vinil Ramdev 

1:35 to 2:30 pm Lunch 

2:35 to 3:00 pm Psychology of Branding by Aryan Rajesh 

3:05 to 3:35 

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