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About the course
Create Great Products & Grow Your Career
Strategic Product Manager is an instructor led hands-on course that covers the best practices in product management and helps participants tackle various roles within the function. Real world case studies are used to illustrate best practices and common mistakes firms make.
Confianzys instructors conducing the course are product management experts who have held leadership positions in global product firms. As managers of global businesses, they have conceived, built and launched products globally.
As part of the curriculum, product management experts will take participants through detailed frameworks on planning a product from idea to successful launch.
All participants take away a comprehensive set of templates that can immediately be put to use in a product planning or product marketing role.
Participants are also automatically enrolled for taking the globally recognized BlackblotTM Master Product Manager certification. Participants can continue the learning process post workshops by following topical discussions on India's most vibrant community of product management professionals, enabled by Confianzys.
Day 1 : Blackblot Workshop
Foundations of product management
Covers the scope of the product management function, activities and how to work effectively across various stages of conceiving, building, pricing, launching and after-sales support for products.
Product planning & Product marketing
Covers best practices & includes hands-on exercises in product marketing including:
Covers best practices in product planning including:
Market Requirements Document
Helps you define user personas, write precise market requirements & use cases that help build the right product to address market needs.
This one day intensive workshop involves hands-on learning on multiple aspects that will help you communicate requirements clearly to engineering teams to streamline your product development process. Course covers:
Business Case & Market Plan
A business case includes information on competition, barriers to entry, risk assessment and market opportunity assessment & is a basis for product investment decisions. The Business Case session covers:
The Market Plan and Value Marketing session covers: