Adaptive Advanced Product Management & Marketing Workshop@ Pune on 7th-8th January 2012

Adaptive Advanced Product Management & Marketing Workshop@ Pune on 7th-8th January 2012

 

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About The Event

Description:

Adaptive Marketing creates next generation product management and marketing professionals, critical catalysts for the fast growing IT product ecosystem in India. Enabling aspiring, new and existing PM/PMMs with pragmatic methodologies and field tested best practices, is critical as MNCs in India look at augmenting their technical execution with business focus and as Indian products go global.

As the IT product industry adapts to new business models like Software as a Service (SaaS), new route to markets through the Web 2.0 and new customer acquisition paradigms for B2B and B2C segments with social media marketing, we aim to prepare and create the next generation professionals to be ready for the challenge and lead successful business.We envision Adaptive Marketing to be the pioneer service provider in product management and marketing training, consulting and execution services.

Master the art of productizing:

Adaptive Product Management Professional Workshop is a 2 day comprehensive professional program focussed on building and developing foundational skills in the functional areas of product management and marketing. .

Workshop Summary:

Adaptive Product Management Professional Workshop provides IT firms an option to create and transform product management and marketing professionals. Adaptive PMP can be seen as finishing school that prepares product professionals to become true product managers responsible for product strategy, roadmap, go to market and overall product P&L. Through hands on exercises, real world case study discussions and practical best practice templates the sessions not only get professionals ready to take the real world challenge in the industry but also prepares them for global certification programs.

Adaptive Product Management Professional Workshop offers candidates exposure to key strategic business and marketing management concepts. The workshop has been intentionally designed to be interactive so that candidates learn from extensive case studies, apply practical best practices templates and participate in hands on exercises based on a practical learning approach. In addition to comprehensively preparing attendees for certification, it offers automatic registration for AIPMM Certified Product Manager test. In addition, candidates become Adaptive Alumni which grants them access to Adaptive Xchange, a portal for best practices templates and access to personalized coaching and mentoring from senior leaders in the industry.

Key Benefits:

Workshop Takeaway / Benefits

At the end of the workshop, product professional can expect to bring the following advantages to their jobs. 

  • Understanding full spectrum process of productizing.
  • Understanding of new business models such as Freemium and SaaS.
  • Learn and understand framework for validating innovative ideas.
  • Achieve higher product success rate.
  • Better interlock with internal and external stakeholders.
  • Establish and improve credibility by systematically improving one's Influentiality Index(II).
  • Preparation for Adaptive Certified Product Professional.

Ideal for:

Adaptive Advanced Product Management Certification Workshop is ideal for business professionals in the following profile. This workshop offers immense benefits for a wide range of product professionals.

  • Business Analysts.
  • Project Managers.
  • Senior Engineering Managers.
  • Marketing Analysts.
  • QA Leads / QA Managers.
  • Dev. Leads / Dev. Managers.
  • Architects.
  • Agile Product Owners.
  • Technical Product Managers.
  • Technical Program Managers.

Workshop Agenda:

Day 1:

Module1: Productizing Process

  • Primer to productizing innovation
  • Introduction to product management
  • Overview of Adaptive Marketing Framework

Module 2:Market Analysis

  • Customer Value Research and Analysis
  • Firm Competencies, Competitive Industry / Market Analysis
  • Customer Win/Loss Analysis, Firm Performance Analysis

Module 3: Strategic Planning

  • Target Market Definition and Sizing
  • Product Strategy
  • Strategic Pricing

Day 2:

Module 3: Strategic Planning (contd)

  • Buy, Build, Partner
  • Business Model & Plan

Module4:Product Planning

  • Requirement Definition
  • Product Line Economies - Budget
  • Planning and Cost Mgmt. Market Acceptance and Availability
  • Product Roadmapping

Go To Market Planning

  • Positioning and Value Communication
  • Routes - To - Market - Channels and Partnerships
  • Marketing Planning, Launch Planning
  • Customer Acquisition Models

Sales Enablement

  • Collaterals and Lead Generation
  • Sales and Channel Training
  • Customer Relationship Management
  • Funnel Analysis
  • Market Assets at Different Sales Stages
  • Technical Tools Vs. Business Tools as Marketing Assets

Certifications:
   
Association of International Product Managers and marketing Managers (AIPMM) have chosen Adaptive Marketing as their partner to bring global certifications for CPM® and CPMM® to India.

Developed to focus on interdisciplinary best practices, AIPMM's Certified Product Manager and Certified Product Marketing Manager program breaks through industry barriers to set the standard with proven methods and processes. Through your participation, you will cultivate core thinking and skill sets that can be applied to any product at any time during any phase of the product life cycle. The result? Instead of relying upon static methodologies, your company will rely upon you.


 

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