4-Days Digital Marketing with Google Certification

4-Days Digital Marketing with Google Certification

 

  • Early Bird

    Ticket is valid for all four days along with google examination , certification and snacks.

    Sale Date Ended

    INR 6500
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  • Team Ticket

    Ticket is valid for all four days along with google examination , certification and snacks.

    Sale Date Ended

    INR 6000
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  • Students

    Ticket is valid for all four days along with google examination , certification and snacks.

    Sale Date Ended

    INR 6000
    Sold Out
  • Ticket

    Ticket is valid for all four days along with google examination , certification and snacks.

    Sale Date Ended

    INR 7500
    Sold Out

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About The Event

Digital Marketing Course With Google Certification by NITIN RAGHANI 

TRAINER FOR London Institute of Corporate Training

22nd July(Saturday), 2017

23rd July(Sunday),2017

29th July(Saturday),2017

30th July(Sunday), 2017

EARLY BIRD DISCOUNT - INR 6500 /-

STUDENTS AND TEAM ENTRY  - INR 6000/-

 

WeBind's Digital Marketing Workshop with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics.

 

COURSE CURRICULUM:

 Day 1

9 am : Registration
(Grab your seats, get your laptops connected to the wifi)

9:30 am: Ice - Breaking Session

9:45 - 12.00 pm:  Introduction to Digital Marketing & Its Strategy

  • Why Digital Marketing is Important?

  • Different channels for Digital Marketing

  • Resources required for Digital Marketing

  • How to make your first digital plan/ example (Activity)

12:00 pm - 2:00 pm : SEM: Google Adwords/PPC (Google Certification Training)

  • Introduction to AdWords

  • Different types of campaigns

  • Certification and business usage

2.00  - 2:45 pm: Lunch

2:45 - 5:30pm : SEM : Google Adwords/PPC (Google Certification Training)

  • AdWords Account Structure

  • Basic Advertising Metrics

  • Keyword Planner

  • Conversion tracking

  • Account creation (Activity)

 Day 2

10:00 - 1.00pm : SEM: Adwords Search Advertising

  • Introduction to Search

  • Keywords and Match Types

  • Creating Search Ads

  • Bid Strategies and Bid Modifiers

  • Quality Score

  • Google Keyword Planner (Activity)

1 - 1:45 pm:  Lunch

1.45 - 3.30pm: SEM: AdWords Display, Video, Mobile, Shopping overview

3.30 - 5.30pm: Introduction to Search Engine Optimisation (SEO)

  • Understand the major functions of a Search Engine

  • What is SEO and its need?

  • How to find/choose relevant keywords

  • On-page optimisation

  • Off-Page optimisation

  • Case Study Discussion on SEO(Activity)

Day 3

9:30 am - 11:30pm: Introduction to Social Media Marketing

  • Why Social Marketing

  • Advantages of Social media

  • Selling on social media and content formats

11:30 pm - 1pm: Social Media Marketing Plan

  • How to plan a social media strategy for a business

1 - 1:45 pm:  Lunch

1:45 - 4:30 pm: Facebook (Major Activity

  • Engaging with fans on Facebook and growing organically

  • Advertising On Facebook – Creating And Running An Ad

  • Facebook Insights – Understanding important metrics to measure audience engagement

  • Ad Manager On Facebook

  • Business Manager on Facebook

  • Introduction to Instagram marketing

4:30 -4:45 pm: Snacks

4:45 - 5:30 pm: Facebook Insights

Day 4


10:00 - 11.30 am: Twitter & LinkedIn Ads

  • Twitter Ads & Analytics

  • LinkedIn Advertising - Ad Types

11.30 - 2.00 pm: Introduction to YouTube Marketing

  • Youtube advertising

  • Learn to customize your channel

  • Video Strategies

  • Optimize Videos for Search

  • Paid Video Promotion

2 - 2:45 pm:  Lunch

2.45 - 4.00 pm: Email Campaign

 

  • Email Marketing advantages and When to use it

  • How to create an Email Marketing list

  • Using MailChimp (Hands-On Activity)

  • How to develop an email list

4:00 - 4:15 pm: Doubts over Snacks

4:15pm - 5:15pm:Project : Group Activity

5:15 pm - 5:30 pm: Certificate Distribution

Workshop Details

  • Learn 8 Digital Marketing Disciplines & Tools.
  •  
    Hand-on training on SEM/ Google Adwords
  •  
    Learn the technique to interpret Facebook Insights
  •  
    Define digital marketing objectives, KPIs and success metrics.
  •  
    Develop contagious content for Facebook, Instagram, linkedIn and other social media channels.
  •  
    Deliver a social media campaign by creating attractive offers, advertise it through Facebook, and house it on a landing page.
  •  
    Measure their social media marketing performance metrics and ROI.
  •  
    Create strategies and tactics to engage and sustain their online communities.