2 Day Workshop on Digital Marketing

2 Day Workshop on Digital Marketing

 

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About The Event

Strategic modules to help build or refine digital strategy ( Day 1 of training)

  • Online Marketing Strategy
  • Digital Transformation and governance
  • Content marketing and social media strategy
  • Customer Experience Strategy

Practical, hands-on tutorials to improve results (Day 2 of training)

  • Integrated campaign planning
  • Search marketing (organic and paid)
  • Managing social networks
  • Content marketing and blogging
  • Conversion Rate Optimisation
  • Customising Google Analytics for your business
  • Affiliate marketing
  • Email marketing, CRM and marketing automation

 

Topics to be Covered:

 

SEO: Search Engine Optimization:

  • Introduction to Online Search.Understanding
  • How Search Engines Work.
  • Understanding Google Page Rank.
  • Introduction to Search Engine Optimisation. 
  • How to Build an Accessible Site ?
  • Keyword Research and Optimisation.
  • Link Building Strategies. 
  • Useful Tools for SEO. 
  • The Past, Present and Future of SEO.

SEM- Search Engine Marketing:

  • Introduction to Internet and Search Engine Marketing. 
  • Getting Started with Google Adwords
  • Adwords Account Structure.
  • Navigating in Google Adwords.
  • Working with Keywords.
  • Creating Ads in Google Adwords.
  • Creating and Managing your First Ad Campaign.
  • Adwords Reporting and Account Performance Reports.

Social Media Marketing:

  • Beginners Guide to the World of SMM.
  • Why Social Media ?
  • Getting Started with Social Media.
  • Building Relationships via Facebook.
  • Building Relationships via Twitter.
  • Building Relationships via LinkedIn. 
  • Marketing through YouTube. 
  • Handling Positive and Negative Comments
  • Social Media Content Base Creation.

Google Analytics:

  • Google Analytics . 
  • Web Analytics and Intelligence Tools. 
  • Basic Metrics Demystified. 
  • Introduction to Google Analytics. 
  • Goals and Actionable Insights. 
  • Data Management. 
  • Social Media Analytics. 
  • Social Media Goals and KPI’s. 
  • Tools for Social Media Analytics.