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In a world that relies overwhelmingly on the internet businesses and markets realized the enormous potential of digital media and marketing. The internet became the perfect marketing portal for companies and businesses seeking to expand their business by reaching out to a larger audience. With the rise of IT in recent years, digital marketing and advertising, [...]
Private equity or equity that is not publicly traded on the exchange has become one of the most valuable and critical sources of equity capital in the country. According to the India Private Equity Report 2012, despite short term nervousness in the capital markets, the total deal volume in Q1 March 2012 rose to 106 [...]
Continue reading …Well-managed services enable an organization to function at its most efficient and effective level, offering real added value improvements to the organization’s core business. Yet, no matter how well focused an organization might be on its core business, it must not lose sight of the supporting services – its non-core business. Here’s where Facility Management [...]
Continue reading …There was a time when tally books and accounts were entered into ledgers by hand but today, most offices cannot imagine running their finances without Microsoft Excel. A part of the Microsoft Office package, this application is essentially a spreadsheet for entering and maintaining data and time records. Since the application also allows calculation, it [...]
Continue reading …Business Analysis is all about identifying the needs and requirements of a business and finding solutions to any problems or challenges facing it. With the world becoming more global, connected and automated, business needs have come to be connected to the technical teams in the companies. With the advent of IT, the whole scenario and [...]
Continue reading …HR outsourcing or Human Resource Outsourcing involves contracting a company’s HR-related job duties out to a company that specializes in providing HR support to other businesses. The practice has been going on for a long time but in recent years certain global trends have emerged which needs to be understood and adapted to the Indian context. [...]
Continue reading …If Technology is a boon to mankind then IT can be called the second boon. It was the result of a world moving from manual mode of handling information to using technology to do the same. The whole purpose of IT is to use technology to acquire process, store and disseminate information and since information [...]
Continue reading …As with most technologies that grow with demand, the Engineering and machine tool industry in the country too has seen a lot of progress and growth in recent decades. However, more work is needed till we can become completely self-sufficient and stop depending on imports. Since this industry is deeply interconnected to the manufacturing industry [...]
Continue reading …The advent and advance of technology in today’s world has penetrated not only the personal lives of people but the business world to a great extent. Not only has marketing gone online but smartphones too have taken over the IT world raising people’s expectations of high performance and good product experience. Product professionals have to [...]
Continue reading …A product company’s success is usually judged by not just how great the product is, but also to a large part on how well the product is managed and marketed. In most product companies, sales apart, product managing and marketing activities are allocated a large chunk of the budget because without proper marketing tactics, a [...]
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